3 Minutes and counting
Thursday, January 25, 2007 Concept/Objective:
So, this is the anatomy of an assignment. Specifically, it’s about how it came together, and was executed, and how, when you’re a professional, with the right tools, you can make it happen, despite countless challenges. On January 16, the phone rang. It was the Art Director for a publication group that was handling a regional publication that wanted a portrait of a Member of Congress. The interview was schedule for January 24th, and the Communications Director also wanted the photography to take place that day. We discussed the details—small circulation regional trade magazine, cover and single image inside. When asked about their budget, their figures were slightly lower than where I felt comfortable being, by about 20%. A negotiation ensued, and the result raised the figure to 10% less than I had originally proposed, and I forwarded on a contract to that effect, which was signed and returned prior to the shoot taking place.
People •Outdoor Portraits •Places •Capitol Hill •
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The objective was a simply group photo of a team of college students competing inside the Federal Reserve.
The objective was a portrait of an author of a well known blog on Philanthropy.
This assignment was for a portrait of two CEO’s of two different latin-american radio companies. The client wanted the Capitol as a backdrop, so we planned accordingly.
The objectives for this assignment was to produce a hand-out photo of this celebrity with rescue dogs, to promote the launch of this dog food manufacturers’ efforts to help rescue dogs.


