Press Club Secretary

Tuesday, October 03, 2006 Concept/Objective:

Assignment ConstructThe objective was to document the remarks by the Secretary of Energy at an Energy Star event at the National Press Club.

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Pre-Production:

The room is a horrible mix of daylight and tungsten/fluorescent, meaning you just can’t get it right.

Assignment:

Assignment ConstructThe press conference was short, and the set dressed (overdressed?) with a number of the EnergyStar logos. The client’s principal spoke first, followed by the Secretary. Capturing the “Change a light, Change the World” language was important.

Post-Production:

We reviewed the images on site with the client, and sent them out to the news media from there.

Final Analysis:

This room is good for receptions, but as press conferences goes, it’s not so good, yet time and time again, we find ourselves covering news here. Go figure.

Posted by John Harrington on 10/03

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