Cookies & Cream?

Monday, July 02, 2007 Concept/Objective:

Assignment ConstructThe client was launching a new snack food, and they wanted to get people’s attention, so they made a 20+ foot mockup of the snack food, and brought it to Washington DC to get people to try it. While we were making images of the average joe and jane enjoying it, the company was also celebrating it’s 95th anniversary, so there was a candle-lighting ceremony as well. Lastly, they were filming video for a VNR that was going out as well.

Pre-Production:

We discussed with the client the logistics of the location, and confirmed they had a permit, because some clients opt not to go that route.  We discussed how the event would unfold, and what the client’s expectations were for a soft-news event like this